By Michael P. Walsh
Special to the Voice
Mayor Nancy R. Rossi has announced the city’s participation in the ninth annual Small Business Saturday on Nov. 24.
Nov. 24 also marks the lighting of the city’s Christmas tree on the Green. The Yuletide event attracts hundreds of people each year, many of whom Rossi hopes take advantage of sales at downtown specialty shops.
Small Business Saturday falls between Black Friday and Cyber Monday. It is a day to celebrate and patronize the small, independently owned businesses that help stimulate local economies across the country.
“West Haven has a number of small businesses that offer gifts for the holidays,” Rossi said. “From practical selections, such as gift certificates for oil changes, car washes, landscaping services and beauty salons, to more romantic ideas like jewelry, fine dining and wine, we have it all.”
Small Business Saturday was established by American Express in 2010 in response to the most pressing need of small-business owners.and has served as the ceremonial kickoff to the holiday shopping season for small businesses ever since.ide to show their support and encourage their communities to shop small on Nov. 24.
“West Haven’s diversity is reflected in our small businesses,” Rossi said. “When you support a small business, you’re supporting our community as well.”