By Michael P. Walsh
Special to the Voice
Mayor Nancy R. Rossi has announced the city’s participation in the 10th annual Small Business Saturday on Nov. 30.
Nov. 30 also marks the lighting of the city’s Christmas tree on the Green. The Yuletide event attracts hundreds of people each year, many of whom Rossi hopes take advantage of sales at downtown specialty shops.
Small Business Saturday falls between Black Friday and Cyber Monday. It is a day to celebrate and patronize the small, independently owned businesses that help stimulate local economies across the country.
“Patronizing a West Haven small business is a great way to kick off your holiday shopping,” Rossi said. “While you’re downtown for the tree lighting, why not stop at one of the stores or restaurants. Whether you’re looking for items for your holiday table — fresh flowers, truffle products or gourmet meats — or perhaps jewelry, wine or gift cards, West Haven small businesses have you covered.”
Small Business Saturday was established by American Express in 2010 in response to the most pressing need of small-business owners — more customers — and has served as the ceremonial kickoff to the holiday shopping season for small businesses ever since.
According to AmEx, U.S. shoppers reported spending an estimated $17.8 billion at independent retailers and restaurants on Small Business Saturday in 2018.
Similar to last year, the Small Business Saturday Coalition, led by Women Impacting Public Policy, a nonpartisan small-business advocate known as WIPP, is rallying mayors nationwide to show their support and encourage their communities to shop small on Nov. 30.
“West Haven’s diversity is reflected in our small businesses,” Rossi said. “When you support a small business, you’re supporting our community as well.”
In recognizing the importance of supporting independent businesses, Rossi has issued a Small Business Saturday proclamation declaring the special observance in West Haven.
Merchants and consumers can learn more about Small Business Saturday, including how to participate, at www.shopsmall.com.